Stages and Processes of Self-Change of Smoking - Toward An Integrative Model of Change`

Stages and Processes of Self-Change of Smoking - Toward An Integrative Model of Change`

Author

James O. Prochaska and Carlo C. DiClemente

Year
1983
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Stages and Processes of Self-Change of Smoking - Toward An Integrative Model of Change

James O. Prochaska. Carlo C. DiClemente. 1983. (View Paper → )

An integrative model of change was applied to the study of 872 subjects changing their smoking habits on their own. The subjects represented the following five stages of change: precontemplation, contemplation, action, maintenance, and relapse. Ten processes of change were expected to receive differential emphases during particular stages of change. Results indicate that self-changers: (a) use the fewest processes of change during precontemplation; (b) emphasize consciousness raising during the contemplation stage; (c) emphasize self-reevaluation in both contemplation and action stages; (d) emphasize self-liberation, a helping relationship, and reinforcement management during the action stage; and (e) use counterconditioning and stimulus control the most in both action and maintenance stages. Relapsers were found to respond like a combination of contemplators and people in action. Results are discussed in terms of developing a model of self-change of smoking and enhancing a more integrative general model of change.

Product management insights from this research:

  1. Change occurs in stages (precontemplation to maintenance), mirroring product adoption journeys. Each stage requires a unique approach.
  2. The Stages of Change model emphasises tailored processes for each stage, highlighting the need for personalised marketing and features in product management.
  3. Focus on long-term engagement to prevent 'relapse'. Implement ongoing value delivery, updates, and personalised experiences to maintain user interest.