Author
David Ogilvy
Year
1972
How to Create Advertising That Sells
David Ogilvy. 1972. (View Paper → )
There’s a confidence and brevity in David’s writing that I’ve always admired. Many individuals and companies shy away from sharing their philosophy and process for fear of competition. David here shows how to do it well. If you think any of the 38 principles still hold today, then they’ll likely hold forever.