/w=1920,quality=90,fit=scale-down)
Author
Ronald A. Howard
Year
1966
/w=1920,quality=90,fit=scale-down)
Information Value Theory
Ronald A. Howard. 1966. (View Paper → )
The relevant parts of the abstract can be copied here in italics...
This is where the things you have to say about the paper actually go. They go here.
This paper paved the way for decision analysis and Information Value Theory, which provides a framework for anyone to calculate the "Value of Perfect Information" and therefore provide an upper bound to the value of things like Product Discovery exercises.