Nudging a Very Short Guide
R. Sunstein. 2014. (View Paper → )
This brief essay offers a general introduction to the idea of nudging, along with a list of ten of the most important “nudges”...
I refer back to this paper once a month. The 10 nudges are a great checklist. Often, you’re not doing everything you can to influence user behaviour. You can’t help but make a better product if you keep them in mind.