Output

Ron Kohavi, Diane Tang and Ya Xu

How to run a good A/B test.

https://andrewclark.co.uk/all-media/all-media/a-sense-of-urgency

John P. Kotter

How to create a sense of urgency.

https://andrewclark.co.uk/all-media/all-media/applied-artificial-intelligence

Mariya Yao

How to apply AI in Industry.

https://andrewclark.co.uk/all-media/all-media/testing-business-ideas

Alexander Osterwalder & David Bland

How to test business ideas.

https://andrewclark.co.uk/all-media/all-media/never-split-the-difference

Chris Voss

How to negotiate.

https://andrewclark.co.uk/all-media/all-media/lean-customer-development

Cindy Alvarez

How to build products your customers will buy.

https://andrewclark.co.uk/all-media/all-media/prototyping-a-practitioners-guide

Todd Zaki Warfel

How to prototype.

https://andrewclark.co.uk/all-media/all-media/get-better-at-anything

Scott H. Young

How to get better at anything.

https://andrewclark.co.uk/all-media/all-media/the-grid

Matt Watkinson

How to take a holistic approach to GTM.

https://andrewclark.co.uk/all-media/all-media/product-discovery-recipes

Jeff Patton.

How to shape product discovery.

https://andrewclark.co.uk/all-media/all-media/what-customers-want-outcome-driven-innovation

Anthony Ulwick

How to create breakthrough products and services.

https://andrewclark.co.uk/all-media/all-media/positioning

Al Ries

How to position everything.

https://andrewclark.co.uk/all-media/all-media/go-to-market-strategist

Maja Voje

How to reach product-market fit.

Aidan Toner-Rodgers

Alan Kay

https://open.substack.com/pub/productandrew/p/product-80?r=12u3a4&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

https://andrewclark.co.uk/all-media/all-media/start-at-the-end

Matt Wallaert

How to build products that create change.

Bradley R. Staats. Katherine L. Milkman. Craig R. Fox.

James Donaldson (a.k.a Jimmy a.k.a MRBEAST)

Laura Weidinger et al.

Irving Janis

Lightman et al.

Thomas W Valente. Everett M Rogers

Amos Tversky and Daniel Kahneman

Latanya Sweeney

Montjoye, Hidalgo, Verleysen Blondel

Niranjan S. Janardhanan

https://andrewclark.co.uk/all-media/all-media/dont-just-roll-the-dice

Neil Davidson

How to price software.

James O. Prochaska and Carlo C. DiClemente

Frank M. Bass

Arvind Narayanan and Vitaly Shmatikov

Gabriel Tarde

Everett M Rogers

Junaid Qadir and Muhammad Ali Imran

https://andrewclark.co.uk/all-media/all-media/diffusion-of-innovations

Everett M. Rogers

How to speed up adoption of an innovation.

https://andrewclark.co.uk/all-media/all-media/rules-of-machine-learning

Martin Zinkevich

How to avoid common ML pitfalls.

https://andrewclark.co.uk/all-media/all-media/very-good-copy

Eddie Shleyner

How to write very good copy.

https://andrewclark.co.uk/all-media/all-media/evidence-guided

Itamar Gilad

How to create high impact products.

https://andrewclark.co.uk/all-media/all-media/running-lean

Ash Maurya

How to iterate toward a plan that works.

Joseph L.Bower, Clayton M.Christensen

https://andrewclark.co.uk/all-media/all-media/learn-more-faster

Michael Margolis 

How to find your bullseye customer and their perfect product.

https://andrewclark.co.uk/all-media/all-media/do-hard-things-3

Steve Magness

How to think about resilience.

https://andrewclark.co.uk/all-media/all-media/co-intelligence-living-and-working-with-ai

Ethan Mollick

How to understand the implications of AI.

https://andrewclark.co.uk/all-media/all-media/strategy-beyond-the-hockey-stick

Chris Bradley, Marting Hirt, Sven Smit

How to move up the power curve of profit.

https://andrewclark.co.uk/all-media/all-media/untrapping-product-teams

David Pereira

How to drive customer and business value.

https://andrewclark.co.uk/all-media/all-media/discussing-design

Adam Connor, Aaron Irizarry

How to discuss designs effectively.

http://ccr.sigcomm.org/online/files/p83-keshavA.pdf

S. Keshav

Yifan Hu, Yehuda Koren, Chris Volinsky

Hastorf, A. H., & Cantril, H

Neil McElroy

A. Krizhevsky, I. Sutskever, Geoffrey E. Hinton

Lou Gerstner

https://andrewclark.co.uk/all-media/all-media/growth-hacker-marketing

Ryan Holiday

How to grow faster with less.

https://andrewclark.co.uk/all-media/all-media/the-structure-of-scientific-revolutions

Thomas S. Kuhn

How science works.

https://andrewclark.co.uk/all-media/all-media/the-lean-product-playbook

Dan Olsen

How to get to product-market fit efficiently.

Sergey Brin, Larry Page

https://andrewclark.co.uk/all-media/all-media/the-checklist-manifesto

Atul Gawande

How to Get Things Right.

https://andrewclark.co.uk/all-media/all-media/thinking-in-bets

Annie Duke

How to think in bets.

https://andrewclark.co.uk/all-media/all-media/what-do-we-do-now#block-81799b511dd643e6a68c65a1de05a0aa

Randy Silver

How to adapt strategy in a time of crisis.

https://andrewclark.co.uk/all-media/all-media/product-roadmaps-relaunched

C.Todd Lombardo, Bruce McCarthy, Evan Ryan

How to make a roadmap.

https://andrewclark.co.uk/all-media/all-media/superforecasting

Philip Tetlock, Dan Gardner

How to think clearly in an uncertain world.

https://andrewclark.co.uk/all-media/all-media/how-to-measure-anything

Douglas W. Hubbard

How to measure anything.

Schuett, Dreksler, Anderljung, McCaffary, Heim, Bluemke, Garfinkel

Khan, Manoj, Singh, Blumenstock

Brady, McLoughlin, Doan and Crockett

https://andrewclark.co.uk/all-media/all-media/principles-of-product-management

Peter Yang

How to launch your product career.

https://andrewclark.co.uk/all-media/all-media/value-proposition-design

Alex Osterwalder et al.

How to create products customers want.

John Krafcik

https://andrewclark.co.uk/all-media/all-media/value-stream-mapping

Karen Marting & Mike Osterling

How to visualise work.

Herbert A.Simon

Daniel Kahneman

https://andrewclark.co.uk/all-media/all-media/7-powers

Hamilton Helmer

How to make consistently higher returns.

https://andrewclark.co.uk/all-media/all-media/transformed

Marty Cagan

How to move to the Product Operating Model.

https://www.researchgate.net/publication/216884785_The_Six_concerns_for_Separation_of_Concerns

Mehmet Aksit, Bedir Tekinerdogan, Lodewijk Bergmans

https://andrewclark.co.uk/all-media/all-media/understanding-variation

Donald J. Wheeler

How to detect signal over noise.

Fisher & Ury

Harald Steck, Chaitanya Ekanadham, Nathan Kallus

https://andrewclark.co.uk/all-media/all-media/lean-analytics

Benjamin Yoskovitz, Alistair Croll

How To Use Data To Build a Better Startup Faster.

https://open.substack.com/pub/productandrew/p/product-44?r=12u3a4&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

https://andrewclark.co.uk/all-media/all-media/impact-mapping

Gojko Adzic

How to shift discussions towards outcomes.

Masahiro Mori

Robert G. Cooper

John McManus, A. Trevor Wood-Harper

Baumeisster, Bratslavsky, Vohs, Finkenauuer

Peter N.Golder and Gerard J. Tellis

Marvin B. Lieberman, David B. Montgomery

https://andrewclark.co.uk/all-media/all-media/the-four-steps-to-the-epiphany

Steve Blank

How to Avoid Start-up Pitfalls.

https://psych.wisc.edu/Brauer/BrauerLab/wp-content/uploads/2014/04/Isenberg_Brauer_CommitmentConsistency.pdf

Naomi Isenberg and Markus Brauer.

George M. Beal and Joe M. Bohlen

Claude Shannon

Russell Ackoff

https://cba.mit.edu/events/03.11.ASE/docs/VonNeumann.pdf

John von Neumann

Richard I. Cook

Jake Brutlang

https://andrewclark.co.uk/all-media/all-media/thinking-in-systems

Donella Meadows

How to think in systems.

https://andrewclark.co.uk/all-media/all-media/nudge

Richard H. Thaler, Cass R. Sunstein.

How to nudge people toward better decisions.

Ward Cunningham

https://andrewclark.co.uk/all-media/all-media/project-to-product

Mik Kersten

How to survive and thrive in the age of digital disruption.

https://andrewclark.co.uk/all-media/all-media/hooked

Nir Eyal

How to build habit-forming products.

Scott Barnett, Stefanus Kurniawan, Srikanth Thudumu, Zach Brannelly, Mohamed Abdelrazek

Cao, Chen, Evans

https://andrewclark.co.uk/all-media/all-media/when-coffee-and-kale-compete

Alan Klement

How to make products people will buy.

https://andrewclark.co.uk/all-media/all-media/dont-make-me-think

Steve Krug

How to make websites more usable.

https://andrewclark.co.uk/all-media/all-media/product-led-onboarding

Wes Bush and Ramli John

How to Turn New Users into Lifelong Customers.

Andrew Clark

https://andrewclark.co.uk/all-media/all-media/strong-product-communities

Petra Wille

How to build a strong product community.

https://andrewclark.co.uk/all-media/all-media/the-vignelli-canon

Massimo Vignelli

How to create timeless designs.

https://andrewclark.co.uk/all-media/all-media/from-the-front-of-the-room

Dan Newman

How to Facilitate an Event to Create Lasting Value.

https://andrewclark.co.uk/all-media/all-media/the-creative-act

Rick Rubin.

How to create.

Andrew Clark

Jean E. Fox

https://andrewclark.co.uk/all-media/all-media/working-backwards

Bill Carr and Colin Bryar.

How to work backwards from the customer.

https://andrewclark.co.uk/all-media/all-media/sprint

Jake Knapp, John Zeratsky, Braden Kowitz

How to solve business problems by testing new ideas.

Alon Halevy, Peter Norvig, and Fernando Pereira

https://andrewclark.co.uk/all-media/all-media/the-right-it

Alberto Savoia

How to make sure your ideas succeed.

Amrhein, Greenland, McShane

Rensis LIkert

Morris et al (DeepMind)

https://andrewclark.co.uk/all-media/all-media/the-product-momentum-gap

Dave Martin, Andrea Saez

How to create Product Strategy through Customer Value.

https://andrewclark.co.uk/all-media/all-media/surveys-that-work

Caroline Jarrett

How to create an accurate survey.

https://andrewclark.co.uk/all-media/all-media/the-millionaire-messenger

Brendon Burchard

How to get your message out there.

https://andrewclark.co.uk/all-media/all-media/product-operations

Melissa Perri and Denise Tilles

How to scale product management.

https://andrewclark.co.uk/all-media/all-media/the-workshop-survival-guide

Rob Fitzpatrick, Devin Hunt

How to design & teach workshops that work every time.

https://andrewclark.co.uk/all-media/all-media/radical-focus

Christina R Wodtke

How to implement OKRs.

https://andrewclark.co.uk/all-media/all-media/product-direction

Nacho Bassino

How to build successful products at scale.

Richard Rumelt

Lisanne Bainbridge

https://andrewclark.co.uk/all-media/all-media/product-leadership

Banfield, Eriksson and Walkingshaw

How to be a product leader.

https://andrewclark.co.uk/all-media/all-media/write-useful-books

Rob Fitzpatrick

How to write a useful book.

https://andrewclark.co.uk/all-media/all-media/forget-the-funnel

Georgiana Laudi, Claire Suellentrop

How to take a customer-led approach to Product Development.

https://andrewclark.co.uk/all-media/all-media/zero-to-one

Peter Thiel

How to build the future.

https://andrewclark.co.uk/all-media/all-media/outlive

Peter Attia

How to increase your health span.

https://andrewclark.co.uk/all-media/all-media/lean-ux

Jeff Gothelf

How to design great products with agile teams.

https://andrewclark.co.uk/all-media/all-media/the-crux

Richard Rumlet

How to become a strategist.

https://andrewclark.co.uk/all-media/all-media/calm-technology

Amber Case

How to design calm technology.

https://andrewclark.co.uk/all-media/all-media/building-successful-communities-of-practice

Emily Webber

How to build a community of practice.

https://andrewclark.co.uk/all-media/all-media/strong-product-people

Petra Wille

How to develop great product managers.

https://andrewclark.co.uk/all-media/all-media/the-lean-startup

Eric Ries

How to innovate.

https://andrewclark.co.uk/product-book-summaries/the-war-of-art

Steven Pressfield

How to win the inner creative battle.

https://andrewclark.co.uk/product-book-summaries/crossing-the-chasm

Geoffrey A Moore

How to market disruptive products to the mainstream.

https://andrewclark.co.uk/product-book-summaries/shape-up

Ryan Singer

How to ship work that matters.

https://andrewclark.co.uk/product-book-summaries/designing-for-behavior-change

Stephen Wendel

How to apply lessons from behavioural science.

https://andrewclark.co.uk/product-book-summaries/holistic-product-discovery

Martin Christensen and Marcus Castenfors

How to do holistic product discovery.

https://andrewclark.co.uk/product-book-summaries/obviously-awesome

April Dunford

How to position a product.

https://andrewclark.co.uk/product-book-summaries/hiring-product-managers

Kate Leto

How to hire product managers.

https://andrewclark.co.uk/product-book-summaries/outcomes-over-output

Josh Seiden

How to think in outcomes.

https://andrewclark.co.uk/product-book-summaries/conversational-design

Erika Hall

How to design conversational systems.

https://andrewclark.co.uk/product-book-summaries/where-stellar-messages-come-from

Joanna Wiebe

How to write good copy.

https://andrewclark.co.uk/product-book-summaries/microinteractions

Dan Saffer

How to design microinteractions.

https://andrewclark.co.uk/product-book-summaries/from-good-to-great

Jim Collins

How to go from good to great.

https://andrewclark.co.uk/product-book-summaries/turning-the-flywheel

Jim Collins

How to create your flywheel.

https://andrewclark.co.uk/product-book-summaries/practical-recommender-systems

Kim Falk

How to recommend things.

Vecchi et al.

https://andrewclark.co.uk/product-book-summaries/the-laws-of-simplicity

John Maeda

How to keep things simple.

https://andrewclark.co.uk/product-book-summaries/the-vision-driven-leader

Michael Hyatt

How to lead with a vision.

https://andrewclark.co.uk/product-book-summaries/how-to-lead-in-product-management

Roman Pichler

How to survive in product management.

https://andrewclark.co.uk/product-book-summaries/the-innovators-dilemma

Clayton M Christensen

How to innovate and survive.

Aileen Oeberst, Roland Imhoff

Mouzhi Ge et al

Austin Bradford Hill

https://andrewclark.co.uk/product-book-summaries/more-money-than-god

Sebastian Mallaby

How hedge funds work.

https://andrewclark.co.uk/product-book-summaries/chip-war

Chris Miller